DDU-GKY is uniquely focused on rural youth between the ages of 15 and 35 years from poor families. As a part of the Skill India campaign, it plays an instrumental role in supporting the social and economic programs of the government like the Make In India, Digital India, Smart Cities, and Start-Up India, Stand-Up India campaigns. It is a demand-driven skills training program that is placement-linked. Its two major objectives are: Incorporating diversity into the incomes of rural poor families and Catering to the career aspirations of rural youth. It supports the social and economic programs of the government such as Digital India, Make in India, Smart Cities, Start-up India, and Stand-up India, as part of the Skill India campaign. The youth from rural India face several hurdles in their pursuit of a better life in the form of a lack of formal education and required skills.